This is one of the few books ever published about selling that you could actually share with your clients and prospects! Yes, you could show it to them, proudly! The pros don’t abuse their clients, so there’s nothing abusive in Close Like the Pros.
Nearly every other book on the shelf… and nearly every other sales training program or seminar… is one you dare not mention to customers. You would be embarrassed to have a prospect see the way customers are described, and how those selling systems encourage their disciples to trick or trap the prospect into the sale. Worse yet, if a prospect read about those tactics, he’d be in on the joke and easily able to neutralize every gambit, outwit every ploy.
Rest assured there’s nothing between the covers here that any client or prospect shouldn’t see—you might even want to buy them a copy!